Here's my last email in reply to Hotwire's canned email response concerning their business relationship with Facebook selling information about my account:
On Monday 26 November 2007, Hotwire Support wrote: > Facebook Beacon provides advanced privacy controls so Facebook users can > decide whether to distribute specific actions from participating sites > with their friends. If you decide to use Facebook Beacon it means you > have chosen to share your personal online usage information. > > If you are logged onto your Facebook and complete a transaction on > Hotwire, a pop-up window appears on the lower right corner. The pop-up > presents a story about your booking. > > If you do nothing or close the pop-up window, the story appears on your > friends News Feed and their own Facebook homepage Mini-Feed. If you > click "No Thanks" the story is not published.
My point is, you should assume answer is "no thanks" unless I indicate otherwise. That's called "opting-in". Your current program is called "opting out" meaning I have to go through the work, every single time, of saying "no thanks".
And for your information, currently, I do not believe that Facebook allows me to globally opt out of their Beacon program. I have to opt out of every single advertiser, individually.
In any case, if I can not trust you to keep my information private, I will not be making reservations with Hotwire in the future. I believe your email makes it clear that your business decisions are not made in favor of your customers.
Will it do any good? Who knows. Maybe if there's enough hue and outcry.